“As an idea, Letterbox offers a new approach to communication with customers, blending the security and utility of physical mail with the convenience of digital channels. If implemented properly, it could provide a high-value addition to existing digital channels of communication, as well as greatly reducing postal-related expenses.”
Consumer pains with important documents
“I can never find my important letters (pension statement etc.) when I need them”
“I don’t like signing onto a multitude of web portals just to download documents”
“When I move home I don’t want to lose touch with important organisations, e.g. my pension provider”
“Phishing stops me reading important letters in my inbox”
“Keeping in touch with your customers, particularly when they move home, always difficult to trace/track”
“I find electronic information does not get opened or read”
“I want to keep my important letters in one secure space”
“I never know if the customer has opened my letter and read it”
“Sending letters out to consumers is an expensive process”
WHAT WOULD CONSUMERS VALUE IN GETTING IMPORTANT INFORMATION FROM ORGANISATIONS?
“It would be a real comfort to know that I can receive important letters in a secure electronic PDF format, using a process that is dedicated to that purpose and completely spam free. More importantly, if I can choose who I receive letters from, I am always in control, and I will know that anything I receive is important and needs my attention.”
“Getting letters in pdf format that I can print, organise and store on my device and that I can access even when I am not connected to the internet, would make managing my affairs so much easier.”
“I would like a guaranteed level of security, where I can rest assured that my private documents are securely stored, locally on multiple devices.”
WHAT WOULD B2C ORGANISATIONS VALUE IN SENDING IMPORTANT INFORMATION TO THEIR CUSTOMERS?
“If I can find a way of getting important letters to my customers in a secure electronic format, with a guaranteed way of them being read, that would bring significant commercial advantages to my organisation.”
“I know customers don’t like signing onto portals so an application that would get my letters to them in a pdf format, that they could store, would be a real benefit to us. It would stop us having to chase them, or track them down when they move home, especially when we need them to respond to a call to action.”
“If the application meant my postal costs were significantly reduced that would be an additional advantage over and above the other costs savings. It would really enhance my organisation credibility as my customer knows they are always connected to me and won’t miss anything important.”
“In terms of security if the information I sent was only accessible to our organisation and to the customer, with the intermediary service not able to access the content that would give us the required level of confidentiality and security.”
“For customers who use electronic receipts for letters delivered or read, real-time statistics being available would help me build a more complete picture of my customer demographics and profiles, and I can serve them better as a result.”
We are working on the beta of our product to deliver a revolution in customer communications. If you would like to be involved or want to know more please contact Ketan Varia at email@example.com.